First commandment: love your product!
Second commandment: grab attention!
Third commandment: take away their fear!
Fourth commandment: be young!
Fifth commandment: touch the heart!
Sixt commandment: steal like an artist!
Seventh commandment: call to action!
Eighth commandment: be original!
Ninth commandment: always break the rules!
Tenth commandment: the simplest solution is most likely the correct one!