Four wannabe hippies in 1969 swinging London run a counterculture magazine and strive to be as trendy as society will allow... even if they fail at every turn.
Jerry Gurvitz, self-styled 'Biggest Freak in the World', visits from Los Angeles. Eager to impress, Ray puts on a protest. Jerry takes a fancy to Ray's girlfriend and then finds an unattended bag of drugs.
Ray and Alex grow beards; so does Jill...Ray is also putting on a new age-themed play but there are tensions in the cast with Ray's directing performance.
Free Love — Ray wants it, Alex is getting it, Jill is withholding it, and Hugo is banned from thinking about a specific part of it. Everyone else is just so liberated; even Alex's mother.
The hippies have a whole print run stolen so they call the police; who they have just been really rude about. Jill is invited to sketch Rickman in a very natural pose.
The hippies attend a typical summer pop festival in a cold, wet, muddy field in the rain with terrible toilets. Ray unwisely purchases a car.
Ray rashly allows two schoolboys to write and edit an issue and quickly finds himself in court on a charge of obscenity.