The series ruthlessly exposes the secrets of industrial production. Whether it's pork in chicken sausage, imitation cheese in kebabs, or glue in ham—host Kim Adler wants to know from producers, manufacturers, and association representatives what's really in our food. The 31-year-old reporter shows how many small pieces of meat are turned into a whole with the "Pimp Your Meat" campaign in a shopping center in North Rhine-Westphalia. And finally, he tries to sell his homemade "Mega Cordon Bleu Sausage" with 14 additives at the largest food fair, Anuga.