Another summer season has started at The Grosvenor in Torquay. Mark decides to make new ways forward for the hotel by attracting posher guests through the aid of special events. Reservations manager Alison is not convinced but is soon swept along in his maverick mission.
As Mark tries to bring the hotel upmarket he decides to invite a former AA Chief Hotel Inspector. With the hotel inspectors high standards and The Grosvenor currently failing on all accounts; the inspector couldn't have chosen a worse time to visit.
Mark plans to launch a new 5-star breakfast, with his investment on a new gourmet sausage as the main attraction. Meanwhile, a stag party from Bristol are checking into the hotel.
Mark and events manager Christian are still on the hunt for the strippers, for the hotels event of the season – Ladies' Night. Meanwhile, the former hotel inspector returns to check on the efforts to upgrade the hotel.
Mark attempts to broaden The Grosvenor's horizons and attract new guests with an Indian themed night, with Indian singing and an Indian feast. Meanwhile, the hotel has some important guests, Indian millionaire Gulu and his daughter Dibna.
Mark decides to get tougher on his staff management, and informs events manager Christian that it is about time that he has to become more cost-conscious. Tensions begin to rise when Mark finds out that Christian has made the decision to give the wedding couple the two most expensive things on the menu: duck a l'orange and pink Cava. Mark finally decides to take decisive action and asks to talk to Christian, but their meeting takes an unexpected turn.
Mark has come to the decision that he is going to sell the hotel. Meanwhile, the reservations manager Alison's favourite family, the Fountains, make a return visit.
Although Mark has put the hotel up for sale, the doors are still open and the staff still have their jobs, but Mark is looking for a buyer before the summer comes to an end. Meanwhile, Mark asks reservations manager Alison to step into his shoes and run the hotel. Alison is far from convinced but agrees to do it 'on a trial basis'.